Page 41 - sustainable tourism-- Dr.Aya
P. 41
such situations, diverse and collaborative
communities are more prepared and reach
consensus faster than groups that are
functionally separated and unadjusted to
collaborating. The importance of participation
(or lack of) and empowerment in tourism
communities is discussed more in detail in
section 5.1. At the same time, competitive
destinations rely on the capability of
individual businesses (especially SMEs) to
measure and monitor progress and, ultimately,
to become learning organizations that thrive
on connectivity and the sharing of ideas.
6/ The transformative power of
sustainability:
Doubts about the viability of the
sustainability concept are neither uncommon
nor unique to tourism. They have been
discussed in other fields long enough to show
that focusing on the concept‘s shortcomings is
not optimal for progress. An increased
understanding of the concept‘s limitations, led
to a wide agreement that societal transitions to
sustainable
41
