Page 42 - sustainable tourism-- Dr.Aya

patterns are multi-faceted processes with

multi-layered and interconnected aspects. In

fact, according to Wheeler (2012), sustainable

tourism will remain a ―theoretical white

elephant‖ unless it is addressed in wider

social contexts riddled with greed, power,

economic short-termism, racism and

hypocrisy.

The comment, perhaps severe, suggests that

sustainability lays out hard questions for

tourism researchers and practitioners, and

answering them would force tourism into

(perhaps) a messy stage with a high

transformative character.

In dynamic systems such as tourism,

transformative change depends also on the

cultural adaptability of various actors involved.

Furthermore, the survival and continuation of a

society depends on its ability to adapt, and this

requires re-examination of core values and

their expression through social institutions and

processes and individual actions.

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