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significance, trust its reliability, and know how
to act more sustainably.
The existence of these criteria was assessed in
a sample of existing tourism carbon eco-labels
with the conclusion that there is much progress
to be made. However, rather than present this
conclusion in a negative and pessimistic way,
the authors suggested that therefore, there
could be considerable potential for pro-
sustainability behavioral changes in tourism.
Shifting to the supply side of
tourism, Cucculelli and Goffi ( 2015)
considered the progress made towards
sustainability at the destination level. Their
analysis of the network of Italian
‗Destinations of Excellence‘ concluded that
those destinations with higher sustainability
performance were also those that
demonstrated the greatest overall
competitiveness. The European Commission
has long been developing a programme of
work to promote sustainability in the tourism
industry across European destinations, but
interestingly, this programme of work was
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