Page 51 - sustainable tourism-- Dr.Aya

funded by the Directorate General for

Enterprise and Industry. This programme led

to the development of indicators to monitor

sustainability (DG Enterprise and Industry,

2013) but recognised that sustainability is a

way in which tourism in Europe can compete

with new and larger tourism destinations.

Cucculelli and Goffi‘s article (2015)

provided evidence to support this thesis that

sustainability aids competitiveness for

European tourism.

The remaining three articles by Byrnes,

Buckley, Howes and McArthur (2015), Coles,

Dinan and Warren (2014) and Pace (2015) in

this SV all shared the focus of attention on

how to encourage small and medium sized

enterprises (SMEs) in tourism to adopt greater

sustainability practices. While SMEs have

many advantages over larger organizations,

the lack of key resources such as capital,

knowledge and time are significant obstacles

for SMEs to overcome if they are to improve

their sustainability and to derive competitive

advantage from their sustainability activities.

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