Page 49 - sustainable tourism-- Dr.Aya

A more pragmatic position might be to

concede that organizations that represent the

tourism industry will always support growth,

and so the existence of policies to try to grow

in the most sustainable manner possible is at

least better than could be feared.

Traditionally, the demand side was seen as

providing the financial incentive for

companies to revise their product offerings to

more sustainable products. However, there is

only little evidence to support this thesis and

the expectations of demand-led solutions have

diminished, despite the enormous potential of

this approach. Gössling and Buckley‘s (2014)

paper entitled ‗Carbon labels in tourism:

Persuasive communication?‘ picked up this

challenge of how to engage the tourism

consumer through the use of carbon labels for

tourists to change their consumption patterns if

the global impacts of tourism described by

Gössling and Peeters (2015) in another recent

paper are to be avoided. The authors identified

four criteria for eco-labels to be successful;

understand the information, appreciate its

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