Page 84 - sustainable tourism-- Dr.Aya

English, indicating a growing demand for

guides and tour operators who know English.

14/ Why do travelers want sustainable

tourism?

The World Tourism Organization surveyed

tourists from the United States, United

Kingdom, Canada and France to better

understand their motivations for travel. The

results indicated a clear preference for wildlife

viewing in a wilderness environment. Other

priorities included: viewing rare

species, visiting indigenous people,

archeology, and bird-watching. Eco tourists

also strongly preferred education and

interpretation with high quality guides, as well

as the opportunity to visit remote, uncrowded

areas.

Most likely this trend has followed the global

increase in interest in the environment. As

people hear about the fragility of the

environment, they become more aware of

conservation issues around the world. At

home, they are willing to pay more for ―green‖

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