Page 26 - Shine

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Chapter 3: Building Your Personal Brand Offline:

2- Reputation management
and

crisis communication:

Reputation management and crisis communication are important aspects of
personal branding.

Reputation management

Reputation management involves monitoring and managing your online
presence and reputation. It's important to be proactive in building and
maintaining a positive reputation.
This can be done by regularly posting high-quality content, responding
promptly to comments and messages, and engaging with your audience in a
positive way.

Brand attacks !

When an attack arises, it's important to have a plan for how to handle it!
This could include setting up a crisis communication skill, creating messaging
that is consistent and transparent,
and how to deal with Criticism?
in addition to Benefit from this negative word of mouth or negative comments?

Building trust:
Building trust with your audience is key to maintaining a positive reputation.
This can be done by being transparent, honest, and authentic in your
communications. It's also important to listen to your audience and address
any concerns they may have in a timely and respectful manner.

Maintaining a positive image:
In addition to building trust, it's important to maintain a positive image by
consistently demonstrating your expertise, sharing high-quality content, and
being active and engaged on social media.
This can help you establish yourself as a thought leader in your industry and
build a strong personal brand.