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Type of evergreen content use to establish personal brand:
Blog Post A written article that can be posted on your website or blog,
typically with a specific focus or topic.
It can include images, infographics, or videos to supplement
the text.
Podcast An audio recording that can be listened to online or
downloaded to a device.
It can feature interviews, discussions, or storytelling on a
particular theme or topic.
Video A video recording that teaches viewers how to do something,
Tutorial such as a DIY project, cooking recipe, or software tutorial.
It can include a voiceover, captions, or annotations to guide the
audience.
Infographic A visual representation of information, data, or knowledge,
presented in a clear and concise way.
It can use charts, diagrams, or illustrations to communicate
complex ideas or statistics.
Social A short message or image posted on a social media platform,
Media Post such as Twitter, Facebook, or Instagram.
It can be used to share news, insights, or promotions with your
followers.
Email A regular email sent to a list of subscribers, providing updates,
Newsletter news, or exclusive content related to your business or
industry.
It can include links, images, or videos to engage the readers.
E-book A digital book that can be downloaded or read online,
providing in-depth knowledge or insights on a specific topic.
It can include images, diagrams, or interactive elements to
enhance the reading experience.
Webinar A live or recorded online seminar or workshop that can be
attended by a virtual audience, featuring presentations,
discussions, or Q&A sessions on a particular subject.
It can use video, audio, or text chat to interact with the
participants.