Page 18 - Shine

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Chapter 2: Building Your Personal Brand Online:

3. Strategies for developing engaging content.

Developing engaging content is critical for building a strong personal brand
online.
So the only one tip of thinking strategiclly for creating content that resonates
with your audience,

Again and again, Understand your audience:

Before you start creating content, it's important to understand your audience
which is named “Buyer Persona”.

● Who are they?
● What are their interests and pain points?
● What kind of content do they enjoy consuming?

Use this information to create content that is relevant and valuable to your
audience, because you sell the solution not services or

products.