Page 13 - Shine

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Chapter 2: Building Your Personal Brand Online:

1- The role of social media in personal branding:

How to use your Social platform to build your consistent personal brand?

Social media plays a critical role in personal branding in today's world and
offers a powerful platform for individuals to promote themselves
and their personal brand to a global audience.

Here are some ways in which social media can help you build and promote
your personal brand,

1- Increased visibility :

Social media allows you to connect with a large number of people, increasing
your visibility and reach, especially LinkedIn .
By creating and sharing content that is relevant to your personal brand, you
can attract followers and build a strong online presence.

2- Showcasing your expertise :

Social media provides an opportunity to showcase your expertise and share
your knowledge with others.
By sharing valuable insights and tips in your area of expertise, you can
position yourself as a thought leader and build credibility.