Page 15 - Shine

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Chapter 2: Building Your Personal Brand Online:

2- How to create a consistent online presence.

Creating a consistent online presence is important for building a strong
personal brand.

Here are some Customized steps you can take to create a consistent online
presence, “Applied step by step plan”

1- Define your brand:

Before you can create a consistent online presence, you need to define your
personal brand. This includes identifying your unique value proposition, core
values, and target audience.
Once you have a clear understanding of your personal brand, you can create a
strategy to communicate it consistently across different online channels.

2- Use consistent branding elements:

To create a consistent online presence, use consistent branding elements
such as colors, fonts, logos “if needed” and messaging across different online
platforms.
This will help to reinforce your personal brand and make it more recognizable
to your audience “unconsciously”.

3- Maintain a consistent tone of voice:

-Remember, you are human beings-

The tone of voice you use in your online communications can have a big
impact on your personal brand.
Be consistent in the way you communicate and use a tone that reflects your
personal brand and values.
Like formal, friendly, firm or professional tone of voice.