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EXECUTIVE SUMMARY
The present work has the objective to broadcast the existence of the Foundation Health and Life,
It’s services and presentations to achieve an appropriate positioning in the city of Tarija, and by
this way attract funding sources, which would help the accomplishment of the organizational
objectives.
A field investigation has been developed to companies and people who could be potential
donors. Obtaining as result those have knowledge about the sickness of Cancer, but the
population is yet not involved with this problem, hence there is not any supporting attitude, also
it was identified that the foundation is not known, reasons that led to the design of this social
marketing plan proposed to the foundation.
Health and Life foundation is a social character nonprofit organization, giving all its support to
help patient suffering Cancer’s disease as being help one very important factor, cooperation and
solidarity involvement from people will allow the using of founds that would support families
and patients who seek services.
Social Marketing plans purpose is contemplating activities and strategies that would allow the
Foundation establish and find funding sources which help it’s work so as the objectives
accomplishment.
