Page 125 - 2022 Annual Report 2022 FINAL

• Our team has presented at almost every conference we attend this
past year. We’ve aggressively improved on this ongoing goal over the
past two years.
Objective 2 Increase firm visibility and brand identity. Review speaking engagements,
writing articles, joining committees in the markets we participate in.
• Continued article writing and speaking engagements

Objective 3 Internal Training:
• A series of internal discussions led by Paul Ericksen and others is being
developed to help train younger staff on fire service design elements
• Similarly, ongoing updates of practice area specific trainings, such as one
on range design updates, led by Ray Lee.

GOAL 3 TEAM INTEGRATION & COMMUNICATION
Strengthen team’s ability to communicate as we grow our practice area.

Objective 1 Continued integration of Reston and now Fort Worth is ongoing.
Objective 2 Pursuits in Phoenix are under review on case-by-case basis.

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