Page 55 - The Digital Cloth issue 2

photographer, wrote back to all emails, DMs, packed
and shipped orders, organised collaborations and the
list goes on. Back then someone told me
‘Entrepreneurs are willing to work 80 hours a week to
avoid working 40 hours a week’. And I still go by this
to this day.

In 2015 I was lucky enough to work on a Greek Island
- Los for the summer. This is when I started selling the
adults swimwear also. From here my brand expanded
fast. I then flew to Bali, got the next collections ready,
did some shoots and then headed back home to
Australia.

Whilst in Bali I had many stores contact me to
wholesale. This was pretty new and exciting as I
had only been in two stores previously. Now Salty
is stocked in 20+ stores around the world including
Canada, USA, Bali & Australia.

During the Australian summer, I decided to come
back for a few months, do a few more markets and
while I was back, I attended a retail festival. This is
when I picked up ICONIC KIDS which was my
biggest accomplishment to date.

When I got back to Australia, I hustled hard. I’m talking As soon as the cold hit I was straight back to Bali.
4.30 am wake ups to drive 3 hours for markets up and While planning for next summer’s collection, I
down the east coast. Setting up by myself, working all day decided that I wanted to be as sustainable as possible.
and then packing up and driving back another 3 hours. In my day to day life I do my part for the
This was my weekends for a long time, it meant that I environment so why not do the same in my
needed to prioritize my work-life over social life and for business. I am so happy to now announce that
someone in their mid-20’s that was a big thing. I am so all of our printed pieces are made out of recycled
glad that I decided to go down that path as the hard work plastic bottles by REPREVE®. Unifi, which makes
has led me to where I am today. REPREVE, has recycled over 14 billion plastic bottles
already.
In 2018 I decided to give up the teaching thing and move
over to Indonesia, this is where all my production is done
and it would allow me to focus full time on Salty. This was
the best move I have made to date. With creativity and
positives vibes in the air along with the help from some
gorgeous mummy bloggers Salty took off online. At this
time, it was still only myself and my maker working for
Salty with my sister and Mumma at home helping out with
the shipping. People were waiting weeks for the restocks
and as soon as we restocked, they would sell out. We
couldn’t keep up with the orders.