Page 20 - KZN Film A Report

Market Share of Non-South African Films
Market share of non-South African films
98% 96%
96% 96% 94%
2016 2017 2018
96,5% 95%
95% 94%
92% 90% 88% 86% 84%
94% 94%
89%
2010 2011
89% 89%
2012 2013 2014 2015
2019 2020
The internationally produced films represent 96,5% of the total market share of box office revenue during 2020 financial, an increase of 1.5%.
While revenues from the box office platforms plummeted to record lows, locally and internationally, there was a noticeable shift in television programmes. The lock down regulations restricted people to their homes. The industry recorded an increase in the use of over-the top (OTT) and video on demand (VOD) platforms. However, an analysis of South African top TV programmes such as uZalo and Generations during this time shows a decline in audiences. There was a pick in the first few months of the lock down and thereafter there was a gradual fall. Some of the reasons that can be advanced for this development are; the instability in the public broadcaster during this period led to a decline in audiences and the decline in corporate revenues through advertising.
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KZN FILM COMMISSION ANNUAL REPORT 2020/2021
Percentage