Page 2 - Resort Draft

Resort Brand Strategy

Mission, vision, and values
Target audience profiles
Market positioning
Brand differentiation

Visual Identity
Logo design and variations
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Color palette
C o o r a e t
Typography
Image and photography style
Verbal Identity
Tagline and messaging frameworks
Brand voice and tone guidelines
Key messaging (for ads, website, etc.)

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Brand Guidelines (Style Guide)
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Rules for logo usage, colors, fonts
Templates (email, presentations, social media)
Brand Assets Development
Packaging, signage, and merchandise (if
needed)
Marketing Collateral
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Social media assets
S c a e i s e s
Print materials (brochures, business cards)
Internal Branding
Employee communications (terminologies)
Brand training resources (addon’s to
designated system)
Brand Launch Plan
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Roll-out strategy (internal and external)
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Campaign timelines (to work hand-in-hand
with marketing strategy)
PR and promotional efforts
Ongoing Brand Management
Monitoring brand perception (& reception)
These elements ensure a consistent brand
presence across all touchpoints, building
recognition and trust. Of course this is
a very early stage concept doc.