Page 3 - Resort Draft

Resort Marketing Strategy

Market Research and Analysis
Competitor analysis
Target audience identification (demographics)
Market trends in eco-tourism and wellness

Marketing Strategy Development
Brand positioning
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Unique selling propositions (USPs)
U n i u e l g p o o s t o s ( S s
Marketing objectives and key performance indicators
(KPIs)
Content and Messaging
Campaign themes and messaging frameworks
SEO-optimized website content
Blog posts, articles, and guest content strategies
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Digital Marketing Execution
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Google Ads and PPC campaigns
Social media marketing (Instagram, Facebook,
YouTube)
Email marketing campaigns and automation
Creative Asset Development
Visual content (videos, photos)
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Graphic design for ads, brochures, and social media
G r p h c d s g n f r d , r c u e , n o i l e i
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Website design updates (UX/UI)
Public Relations and Influencer Marketing
Press releases and media outreach
Collaborations with travel bloggers and influencers
Partnerships with wellness and eco-tourism
communities
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O f i e M a k t n f o t
Offline Marketing Efforts
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Print brochures and event materials
Collaborations with local tourism boards
Participation in travel expos or trade shows
Lead Generation and CRM Integration
Implementation of lead capture forms on websites
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Customer journey mapping and automated
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C u t m e u r e a p n n u o a e
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follow-ups
Integration with CRM tools to manage inquiries
Performance Monitoring and Reporting
Google Analytics and campaign tracking
Social media insights and engagement metrics
Regular progress reports and optimization plans
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Launch and Promotion Campaigns
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Pre-launch teaser campaigns
Grand opening promotions and offers
Referral or loyalty programs
Digital marketing relies on multiple platforms,
each with distinct strengths, working in
coordination. Once we have more of the parts in
place will the stratgy become clear.