Page 18 - DSL Generic Sponsor Safety Partner Program Booklet D1

The bottom line is this: Traditional advertising and marketing methods are expensive and
produce a transactional customer. Doing Distracted Driving cause-based event
campaigns will increase customer loyalty, decrease turnover, and create goodwill in
your community.

Brand License Partners are give the rights to use the DSL brand in their multi – channel
marketing and advertising campaigns, Additionally, our Brand License partners can join
with the Dori Saves Lives Foundation and participate in our programs and events,

Dori Saves Lives goal is to change teen driver behavior and reduce distracted driving.
These deaths are senseless and can only be prevented through strategic nonprofit
partnerships advocating and promoting safe road design, teen education, training, and
awareness of the dangers of distracted driving. Together we can make a difference.