Page 5 - flipbookDGP_Neat
P. 5

JURZWK RI LQWHUQDWLRQDO DGYHUWLVLQJ  $GYHUWLVLQJ LV RQH RI WKH PRVW LPSRUWDQW IDFWRUV LQ
                       RXU VRFLHW\ DQG PRGHUQ HFRQRP\ WR LQFUHDVH WKH VDOHV RI WKH FRPSDQ\  0LOOHU



                           &ORZ DQG %DDN        VWDWHG WKDW DGYHUWLVHPHQWV FDQ EH SODFHG LQ DQ\ W\SH RI

                       PHGLD  SULQWHG  HOHFWURQLF RU ZHE  0LOOHU        VXJJHVWHG WKDW LQ D VLQJOH GD\

                       FRQVXPHUV ZLOO VHH DW OHDVW     WR      DGYHUWLVHPHQWV IURP YDULRXV VRXUFHV



                           7HOOLV        UHSRUWHG WKDW DGYHUWLVLQJ FRXOG LQIOXHQFH RQH¶V WKRXJKW  GHFLVLRQ
                       SUHIHUHQFH DQG DOVR DWWLWXGH  :LWK VXFK D JUHDW LQIOXHQFH RQ WKH FRQVXPHUV  FRPSDQLHV

                       DUH ZLOOLQJ WR SD\ ODUJH DPRXQW RI PRQH\ LQ RUGHU WR JHW WKHLU DGYHUWLVHPHQWV SODFHG LQ
                       DQ\ RI WKHLU SUHIHUUHG PHGLD  &RPSDQLHV WKDW SURGXFH RU VHOO PDQ\ W\SHV RI SURGXFWV

                       RU SURYLGH VHUYLFHV DUH PRVW OLNHO\ WR DGYHUWLVH PRUH






                            352%/(0 67$7(0(17



                         1RZDGD\V  ZHEVLWHV DUH YHU\ LPSRUWDQW WR PDNH LW HDVLHU IRU XVHUV WR UHIHU WR SURGXFW

                        LQIRUPDWLRQ  7KH GLVDGYDQWDJH RI WKLV FRPSDQ\ WKDW LW GRHVQ W KDYH D ZHEVLWH DV ZHOO
                        DV LPSURYLQJ WKH H[LVWLQJ ZHEVLWH WR SURPRWH WKH SURGXFW

                         $GYHUWLVLQJ LV YHU\ LPSRUWDQW WR SURPRWH WKH SURGXFWV  VHUYLFHV DQG SXEOLF VHUYLFH
                        DQQRXQFHPHQW SURGXFHG E\ D FRPSDQ\  +RZHYHU  WKH ODFN RI DGYHUWLVLQJ FDQ

                        GHFUHDVH WKH FRPSDQ\ SURILW

                         7UHQG 'HVLJQ DUH DOVR YHU\ LPSRUWDQW LQ GHVLJQLQJ DGYHUWLVHPHQWV WR SURPRWH D
                        SURGXFW  VHUYLFH DQG 3XEOLF 6HUYLFH $QQRXQFHPHQW  ,I D GHVLJQ GRHV QRW IROORZ WKH

                        FXUUHQW WUHQGV  WKH FRPSDQ\ ZLOO QRW EH DEOH WR DWWUDFW EX\HUV DQG ZLOO QRW PDNH D
                        SURILW

                         $ WHOHYLVLRQ FRPPHUFLDO LV YHU\ LPSRUWDQW IRU WKH FRPSDQ\ WR GHOLYHU DQG DGYHUWLVH D
                        SURGXFW  VHUYLFH DQG SXEOLF VHUYLFH DQQRXQFHPHQW WR PDNH D SURILW LQ WKH FRPSDQ\ VR

                        WKDW WKH FRPSDQ\ FDQ UHDFK WDUJHWHG DXGLHQFHV  $OWKRXJK WKH DJH RI WHOHYLVLRQ

                        EURDGFDVWLQJ LQ 0DOD\VLD LV RYHU    \HDUV  YLHZHUV DUH VWLOO VHUYHG ZLWK TXDOLW\
                        DGYHUWLVHPHQWV  +RZHYHU  WKHUH DUH DOVR VKRUWFRPLQJV LQ WHOHYLVLRQ DGYHUWLVLQJ VXFK

                        DV XQLQWHUHVWLQJ VWRU\OLQHV








                                                                Ϯ
   1   2   3   4   5   6   7   8   9   10