Page 6 - flipbookDGP_Neat
P. 6
5(6($5&+ 2%-(&7,9(
7R LGHQWLI\ D VXLWDEOH ZHEVLWH GHVLJQ WR SURPRWH WKH FRPSDQ\
7R GHWHUPLQH WKH DGYHUWLVLQJ VWUDWHJLHV RI D FRPSDQ\ LQ SURPRWLQJ D SURGXFW
VHUYLFHV DQG SXEOLF VHUYLFH DQQRXQFHPHQW 36$
7R LPSOHPHQW WUHQG GHVLJQ LQ SURPRWLQJ SURGXFWV VHUYLFHV DQG SXEOLF VHUYLFH
DQQRXQFHPHQWV
7R LGHQWLI\ FRQVXPHU WDVWHV LQ WHOHYLVLRQ DGYHUWLVLQJ GHVLJQ
5(6($5&+ 48(67,21
+RZ FDQ ZHEVLWH GHVLJQ DWWUDFW XVHUV"
:KLFK DGYHUWLVLQJ PHGLXP FDQ DWWUDFW XVHUV"
:KDW W\SH RI GHVLJQ WUHQG WKDW XVHUV SUHIHU LQ DGYHUWLVLQJ"
+RZ FDQ WHOHYLVLRQ DGYHUWLVLQJ GHVLJQ FDQ DWWUDFW WKH DWWHQWLRQ XVHU"
5(6($5&+ 6&23(
7KH VFRSH RI WKH UHVHDUFK LV OLPLWHG WR WKH UHGHVLJQ ZHEVLWHV DGYHUWLVLQJ WUHQGV
DQG WHOHYLVLRQ DGYHUWLVLQJ FRPDSQLH WKDW KDYH EHHQ VHOHFWHG IRU XVHV DV WKH LQVSLUDWLRQ
DQG LQWHJUDWLRQ LQWR GHVLJQ RI $GYHUWLVLQJ DQG 1HZ 0HGLD
,03257$1&( 2) 5(6($5&+
$GYHUWLVLQJ LV DOZD\V SUHVHQW WKRXJK SHRSOH PD\ QRW EH DZDUH RI LW ,Q WRGD\ V
ZRUOG DGYHUWLVLQJ XVHV HYHU\ SRVVLEOH PHGLD WR JHW LWV PHVVDJH WKURXJK ,W GRHV WKLV
YLD WHOHYLVLRQ SULQW QHZVSDSHUV PDJD]LQHV MRXUQDOV HWF UDGLR SUHVV LQWHUQHW
GLUHFW VHOOLQJ KRDUGLQJV PDLOHUV FRQWHVWV VSRQVRUVKLSV SRVWHUV FORWKHV HYHQWV
FRORXUV VRXQGV YLVXDOV DQG HYHQ SHRSOH HQGRUVHPHQWV 7KXV E\ GRLQJ UHVHDUFK
KHOSV WR LQFUHDVH WKH VDOHV RV 60, FRPSDQLH LQ RUGHU WR SUHVHUYH DQG UHVWRUH 60,
SURGXFWV ,Q DGGLWLRQ LW FDQ VROYH SUREOHP IDFHG E\ WKH RZQHUV RI WKH FRPSDQLHV
ϯ
