Page 9 - Taklamakan Anglo-Chinese Expedition Information .docx

SOCIAL MEDIA
Social media channels including China’s platforms are used to maximise social media gains and brand exposure with global audiences.
BRANDING
Significant opportunities for high visibility branding on clothing, equipment, support vehicles & camels. Images will be taken and transmitted at each re-supply rendezvous point, to provide sponsors with regular and abundant brand material.
High quality photography stills & film of teams’ progress will be available from the expedition award-winning photographer Martin Hartley.
http://www.martinhartley.com/
EXTENSIVE MEDIA COVERAGE PRIOR – DURING & POST EXPEDITION
Including live interviews conducted from the desert interior.
Live Interviews to leading sponsors at conferences etc.
There will be significant activity prior, and post expedition with on-going coverage during the expedition through satellite feeds and tracking of the expedition teams progress shown online. TV, radio & press coverage in china, Europe, Africa, & the Middle East.
COVERAGE IN PRESS, ONLINE, SOCIAL MEDIA, T & RADIO INTERVIEWS AND DOCUMENTARIES
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