Page 8 - Taklamakan Anglo-Chinese Expedition Information .docx

SPONSOR BENEFITS
SPONSORSHIP ENGAGEMENT WITH THE EXPEDITION AND THE BELT AND ROAD INITIATIVE
We offer
Red Route = Road
Blue Route = Belt
Belt - The Maritime Belt, a coastal route - Road The Silk Road,
There is clear brand association with the Belt and Road initiative, which is being sponsored by the Chinese Government.
POLITICAL/GUANXI
significant opportunities for sponsors to engage with the high profile focus of
the Chinese Government on the Chinese Belt and Road development initiative.
The Taklamakan sits at the very western edge of China and is central to this
strategic imperative for China and its development in the next 10-20 years Part of the
aim of the initiative is to integrate the region into a cohesive economic area through
increasing cultural exchanges and future trade opportunities.
Supporting the expedition offers a unique opportunity to engage with high-level
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TAKLAMAKAN
Chinese & UK contacts, within the network set up by our expedition and as part of
the Chinese Belt and Road development initiative.