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Print ads
The task:
Total lubricant need to increase they sales.
Creative rationale and strategy to win:
The winning strategy for this pitching, turning the media buget
above the line into buget on ground event directly for mechanics.
It had many POSM series.
This campaign succeeded increasing overall sales of Total Oil by
100% or double.
TOTAL Lubricant - IMC campaign
Creative is
thinking and acting solutically
beyond the way of
ordinary people
