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The task:
Hyundai H-1 need to increase they sales.

Creative rationale and strategy to win:
The biggest problem of the Hyundai H-1 is its advantages,
especially the spacious and very comfortable cabin
at a price far below other brands.
Campaigning a spacious and comfortable cabin is the key to
winning the IMC Hyundai H-1 pitching

Hyundai - Spaciously Fun