Page 139 - LuxuryWellness 3 Edition

138 January 2020 139

Bouclé - a

sustainable brand,
niche essentials that

embody the spirit of

the millennials

Founded in April 2018, Bouclé
by Tania George is a ready to
wear dream specializing niche
essentials that are refined and
quirky yet versatile.

The label embodies a way of
life for the modern women who
prefer understated elegance
to redundant ornamentation.
Bouclé by Tania George creates
beautiful products with superior
finishing, construction techniques,
generous use of colors and prints
amalgamated by craftsmanship,
symbolic and inspirational
objects. The brand is known for
it’s capsule and limited edition
collections. Bouclé was started
with an intention of not only
contributing to it’s clients but
also to the environment with the
empowerment of zero wastage.
We try and reuse, upcycle almost
80% of the waste fabric that other
brands,would generally discard.
We try and explain to our workers
to keep an empty waste bin policy.
We are also proud to say that
Bouclé by Tania George is one
of a few LGBTQIA+ empowered
labels in south India with a strong
number of clients from this
community.

Considering the increasingly fast
pace of fashion and its transient
styles, the notion of sustainable
fashion seems to be paradoxical.
Fashion provides much more than
simply clothing and protection
for the naked body. At the turn of
the new millennium, a disturbing