Page 140 - LuxuryWellness 3 Edition

140 January 2020 141

confluence of natural disasters to make new items, they’re not from this community and along been upcycled for the second
and economic and political only fostering a movement that believe in body positivity with all time to a resort wear. Apart from
crisis forced a reexamination of is eco-friendly, but also one in inclusivity. this, the Destino Collection (White
business cultures, questioning the which reinvented clothing appeals cottons and shades of blue
ethical dimensions of business to younger generations simply The images shared in the story Chambray) were fabrics bought in
and creating a demand for greater because they look amazing. are upcycled from a saree to a miniature bulk from a factory that
transparency in the age of instant Bouclé started with an intention contemporary wear and again was discarding stock.
digital communication. The of not only contributing to it’s
fashion industry is notorious for clients but also to the environment
its massive waste problem; the with the empowerment of zero
big business is frequently called wastage. Boucle tries and reuses,
out for being one of the largest upcycles almost 80% of the waste
polluters globally. Emerging fabric that other brands would
labels like us and many more generally discard. At this point,
have recently been employing the they even have clients coming
upcycling process in new ways, to us for our patched garments,
sparking a trend that's gaining it not only looks great but is a
serious momentum. The rise of great deal to the environment. We
these upcycled garments not try and explain to our workers to
only contribute to sustainable keep an empty waste bin policy.
shopping as a whole, but also LuxuryWellness is also proud to
serve as art pieces, cultural say that Bouclé by Tania George
commentary and a sense of is one of the first LGBTQIA+
connection. Sustainable design empowered labels in south India
strategies include not only the with a strong no. of clients
post-manufacture and post-
purchase doctrines of “reduce,
reuse, and recycle,” but also pre-
manufacture stages of design and
production, all aiming for lower
resource utilization and a lower
consumption of higher-quality,
longer-lasting goods. While the
world continues to accumulate
wasted textiles, we believe it
doesn't make sense to achieve
our vision by seeking out new
materials. As a label who supports
this, Bouclé always promotes
the vision that clothing should
be produced by giving old items
a new life so that it doesn't end
up in a landfill. Though, it's not
just the process of upcycling that
appeals to younger customers
who mostly care about their
environmental impact, it's
also about the look and feel of
upcycling, as well as a newfound
connection to the clothing and
the people making them. While
many of these fashion brands
use older garments and materials