Page 31 - OSEP Management Module 3_Neat
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Marketing objectives — outlines what the marketing plan wants to achieve, such
as increased membership, better facilities/equipment, new services and markets,
increased income, etc.
Marketing strategies — outlines what you will do to achieve the objectives of the
plan, for example, TV, radio, sponsorship, government grants, etc.
OSEP MANAGEMENT IN SPORTING ORGANISATIONS TRAINING PROGRAM — LEARNER’S GUIDE OSEP MANAGEMENT IN SPORTING ORGANISATIONS TRAINING PROGRAM — LEARNER’S GUIDE
