Page 7 - Emporia Annual Report 2020
P. 7
MARKETING
The COVID-19 pandemic paved a way for us to further explore our innovative traits as
entrepreneurs and discover new ways to acquire an audience despite the challenges
posed. As pioneers of Tiyan High's very first Junior Achievement company, we wanted
to show pride for this opportunity. We did so by creating a company logo which
incorporated our school colors of black, white, and gold into a simple yet bold design.
Promoting our product had been an effortless task as we took advantage of our
familiarity in technology and utilized social media platforms to publicize our product.
Emporia found Instagram and Facebook to be the best candidates as we determined
these websites comprised the bulk of our target market. We also engaged in grass-
roots marketing in which we contacted friends and family to promote our product.
Our target market are essential workers, parents, and those in the high risk group.
Although marketing and promotion had very little challenges, the marketing function
of distribution definitely tested our capabilities and resourcefulness. Much
brainstorming and thought went into how our customers could safely receive our
product all the while ensuring the safety of our employees. After some research, we
identified a company who could address our concerns. We partnered with Mall of
Guam, an online company who provides local businesses a virtual store-front in
addition to providing contactless delivery. We negotiated for a slot on their website
and became the first Junior Achievement company to be featured on their site.
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