Page 3 - Samaritas Our Hands Spring/Summer2024

A New Chapter in Four Core Areas of Impact
The brand refresh concentrates on four core areas where Samaritas has and will
Samaritas’ Journey
continue to make a profound impact:
Samaritas, a beacon of Healing, Hope, Housing,
and advancing Humankind, is embarking on an
exhilarating journey of transformation. Our brand Mental health wellness and addition services that help guide individuals
refresh is not just a change in visuals, it’s a toward recovery and reclaiming their lives and independence.
reinvigoration of the organization’s core values and
a recommitment to its mission. It’s about capturing At its core, Samaritas is about advancing humankind, celebrating the
the essence of Samaritas’ impact on the community diversity of humanity and nurturing a community where everyone is
and embodying it in every facet of the brand. treated with respect and love. At Samaritas this is extensive family services
including family preservation, foster care, independent living and adoption
with supports that focus on stability, strength, healthy homes and positive
life-changing outcomes.
Why a Brand Refresh?
The decision to refresh the brand stems from a Samaritas instills hope, offering support and resources that empower
desire to align the organization’s image with its people to overcome challenges and pursue their dreams. Welcoming
evolving services and expanding reach. It’s a refugees looking for hope and a fresh start with support that helps
them find housing, employment and independence as contributing
strategic move to ensure that the brand resonates members of the community.
with the current and future generations it serves.
The refresh is a reflection of Samaritas’ adaptability With a commitment to housing, Samaritas ensures that everyone has a
and its continuous pursuit of excellence in service place to call home, a sanctuary where they can thrive. End to end
while deepening those services to four core areas. housing solutions from creating stock to placement and long-term
support for self-sufficiency, safety and comfort.

Compassion in Action

The brand refresh is infused with an exciting and hopeful tone, signaling a new era of
possibilities. It’s a visual and philosophical representation of Samaritas’ dedication to
making a difference. The new brand identity will be a vibrant and dynamic symbol of the
organization’s passion for service and its vision for the future.

As Samaritas unveils its refreshed brand, it invites the community to join in the
celebration of its legacy and to be a part of its journey forward. The heart and soul of the
brand refresh lie in its unwavering commitment to serve, and this new chapter promises
to be as impactful as the last 90 years have been.

Together, let’s embrace this exciting change with open hearts and hopeful spirits, as
Samaritas continues to be a rock of support and a ripple of positive change in the lives
of many. Here’s to a future filled with Healing, the advancement of Humankind, Hope,
and Housing for all!