Page 26 - Randle Communications - 2017 Digital Influencer Report
P. 26
APPENDIX
11 Strategies for Digital
Advocacy Success
ENGAGE
ON THE
PLATFORM
MAXIMIZE
THIRD-PARTY SUPPORT
AND OPPOSITION
CREATE AND
SUSTAIN
MOMENTUM
DISPLAY
AUTHENTICITY
MAXIMIZE
TRADITIONAL
EARNED MEDIA
USE
ENGAGING
CREATIVE
GIVE LAWMAKERS
A REASON TO
BE WITH YOU
ENGAGE
LAWMAKERS
LOCALIZE
CONTENT
INTEGRATE
VIDEO 10
11 INCORPORATE
VISUAL
CONTENT
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