Page 23 - Notes from LRC's Housing Conference

of a multi-pronged strategy with a clear call to action (informing supporters and stakeholders what they can do to achieve the desired change).
• The strategy needs to chart your activity over a timeline.
• The timeline should include an ongoing and regular review of how the campaign is performing.
• Measure impact at the end of the campaign so that you can incorporate lessons learned and best practices.
• Support clients to identify a strategy to put pressure on decision-makers.
5.2. Physical presence
Example: The non-stop picket to end apartheid supporters of the City of London Anti-Apartheid Group maintaining a continuous protest, day, and night, outside the South African Embassy in central London between April 1986 and February 1990.
Example of an advocacy campaign
SUMMARY NOTES FROM THE HOUSING CONFERENCE
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