Page 24 - Notes from LRC's Housing Conference

5.3. Innovative and creative activism
Theatre on the stage or the street corner, symbolic acts, and PR stunts.
5.4. Strategic connections
Identify allies and engage their support to leverage their networks, their platforms, and their influence.
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5.5.
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5.6.
In the political and civil society space, for example, unions and organisations where values and goals overlap.
In the media space, including spokespeople, activists, influencers, news media, celebrities, and influential leaders. Newsletters, meetings, letters, pooling efforts, and resources.
Social media strategy
Know your channels – how do your audiences engage on the different platforms?
Online petition.
Power messaging: use clear phrases and create a vision for communicating the needs of the community.
Know your enemy
What are the systems, people, and companies you wish to fight? For example, the boycott campaign and the sports campaigns during apartheid, lobbying for sanctions.
5.7. Let you network track the case as it develops
Bring them along with you for the journey and give them an oasis experience (an experience that is inspiring, promotes com-
munity belonging and ignites an emotional and spiritual reward).
5.8. Celebrate successes
Acknowledge your stakeholders by thanking them privately and publicly (if appropriate).
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SUMMARY NOTES FROM THE HOUSING CONFERENCE