Page 7 - English in Media Discourse

PART ONE
INTRODUCTION TO MEDIA DISCOURSE

A. Definition and significance of media discourse

Media discourse refers to the language and communication
used in media messages. It encompasses the ways in which the
media frames certain issues and generates discussions among
the public. It is a complex of social relations governed by
journalistic principles, norms, and rules, and it plays a
significant role in shaping the way people think and learn 1.

Significance of Media Discourse
Media discourse is significant due to its role in shaping public
opinion and influencing societal norms. It is a central element
in the formation and reproduction of ideology as a form of
social cognition shared by members of a group, class, or social
formation. The use of language and discourse affects how
individuals acquire, learn, and change ideologies 2.

Additionally, media discourse is a tool for communication and
dissemination of information, exerting pressure on society in
various ways, including economic, political, coercion, and
symbolic 3.

Media discourse is also a subject of scrutiny in various
disciplines, including linguistics, cultural geography,
psychology, sociology, and tourism studies. This diversity and
spread of interest in media discourse across disciplines
highlight its significance and impact on society 4.

In summary, media discourse is not only a means of
communication but also a powerful force that shapes public
opinion, influences ideologies, and plays a significant role in
societal and cultural contexts.