Page 11 - English in Media Discourse

In summary, the relationship between language, power, and media
is intricate and influential, with language serving as a potent tool
for constructing and maintaining power, shaping narratives, and
influencing societal dynamics.

B. Framing, agenda-setting, and their impact on public
opinion

1. Framing and Agenda-Setting:
Framing refers to the way information is presented,
emphasizing certain aspects while downplaying others. It is
a form of gatekeeping and involves the construction of
predominant labels to shape public discourse about an
issue 13.

Agenda-setting theory suggests that the media has the
power to influence public opinion by deciding which topics
to cover and how to frame them. This process involves
selecting certain topics as news stories and giving them
prominence, while neglecting or downplaying others,
ultimately shaping public awareness and concern about
salient issues 14.

2. Impact on Public Opinion:
Media Influence: The media has a significant influence on
public opinion through framing and agenda-setting. The
way issues are presented and the prominence given to them
can shape public awareness and concern about specific
topics 15.

Persuasion and Perception: Framing and agenda-setting
can influence public perception by emphasizing certain
aspects of an issue, thereby shaping how the public
understands and responds to it. This can impact public
opinion and policy-making processes 16.

Restricting Expression: These tools can also be used to
shape public opinion, limit information access, and restrict