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The LSBA and Smokeball will work together to develop a contractual joint marketing plan to promote
the free Bill offer. Below is an example of what this marketing plan could include:

Example Annual Marketing Plan:
• Landing Page: Smokeball to create unique landing page with offer details & sign up link
• Website Listing: LSBA to create standalone webpage and new category listing on their website
to prominently share the offer
• Press Release: Press Release announcing partnership posted by Smokeball & LSBA
• Social: Social Posts provided annually by Smokeball & LSBA (number to be decided)
• Webinars: LSBA to host quarterly webinars with Smokeball to promote the offer and topics
associated with the offer
• Emails: LSBA to send dedicated emails to its members each quarter promoting the free offer
• E-Newsletters: Snippets and ads included monthly in LSBA’s member e-newsletter and other
relevant e-newsletters to promote offer
• Digital Ads: LSBA provides monthly complimentary digital ads on their website promoting
the offer
• Print Ads: LSBA provides monthly complimentary print ads in their journal publication
promoting the offer
• Blog Posts: Blog posts about offer shared on LSBA & Smokeball blogs
• Handouts: Smokeball to create printable handouts promoting the offer and provide to the
LSBA for distribution at events with members
• Events: Smokeball to exhibit at select LSBA events with audience for this offer
• Speaking Opps: Smokeball to speak & run live training sessions at LSBA events

7. Additional Support: Smokeball Educational Resources

Smokeball can offer additional educational resources to help support LSBA members with
understanding their ethical obligations, how to comply with state trust accounting requirements, and
manage finances. For example, we could co-organize or independently run webinar programs on
trust accounting, billing, and financial health for attorneys, as well as produce custom content related
to these topics.

We have many licensed attorneys at Smokeball who often present CLE webinars on these subjects,
including Jordan Turk, Smokeball’s Legal Technology Advisor, and our US President, Ruchie Chadha.

Furthermore, as part of this offer, we could work together to create unique training materials like
handouts for LSBA members to help explain how to use Smokeball Bill to comply with their state
trust accounting requirements. We could also create an exclusive lounge in the Smokeball
Community for LSBA members only so they could discuss topics related to their free Smokeball Bill
subscriptions.

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CONFIDENTIAL