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3D DRINKS DIVISION DIGEST
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WKD MIXD
WKD MIXD reinvented!
New WKD MIXD cans will deliver
a perfectly prepared cocktail every time. Three new flavours inspired by cocktail trends, offering familiarity with a twist:
• Gin, apple & elderflower
• Vodka, raspberry & rhubarb • Rum, peach & passionfruit
The cocktail-in-a-can approach offers consumers the ultimate in cocktail convenience: no requirement for individual ingredients, no wastage and easy to carry.
WKD MIXD is listed in Sainsbury’s, Londis & Budgens. As well as off- licenses and other independent retailers in the UK and Northern Ireland.
WKD Social Channels
To generate awareness with our consumers, we developed a social media campaign across WKD channels reaching over 1 million consumers a month. Our teaser campaign rewarded 250 consumers with the opportunity to be the first to try MIXD which in turn gave us lots of fantastic user generated content.
Mixing with partners
We amplified our activity by partnering with relevant brands that mix with our core audience demographic perfectly. We’ve teamed up with Quiz and Skinny Dip to giveaway the ultimate prizes (including a MIXD branded fridge) on their social channels, celebrating some of our key occasions such as pre-drinks and fresher’s week reaching over 1.4 million consumers.