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3D DRINKS DIVISION DIGEST
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Media coverage
To strengthen our coverage opportunities, we also sent key media contacts and titles personalised bespoke creative mailers that not only brought
to life the product, but also the brand. As a result, we’ve reached over 35 million consumers.
Mixing with influencers
WKD NPD
New WKD Lemon is the latest addition to the WKD range, with WKD achieving huge growth over the last few months, what better way to capitalise! With just 9 weeks from concept to launch this has been a fast paced project showcasing the true SPIRIT of SHS.
Launching initially with Bestway group with 35,000 initial cases it is going from strength to strength in the ICC channel. WKD Lemon will be available in 700ml glass bottles, in both standard and price-marked pack (PMP) formats. WKD Lemon 10 pack go will go live in 286 Sainsbury’s stores from the 8th November, so keep an eye out in your local store.
Raspberry Lemonade 700ml PMP bottles launched on the 17th September in the Unitas group and already currently distributed in 16 Unitas Members. With 16,000 cases sold, and re-orders already coming in, this is a really exciting edition for Q4 when it rolls out into the
rest of the ICC channel.
Tapping into the idea that ‘some things shouldn’t mix, but WKD MIXD just works’, we
worked collaboratively with a squad of hand-picked influencers to come up with some fun and engaging content showcasing something that doesn’t mix - or something that shouldn’t mix but actually does! Reaching over a million consumers!
Mixing with superfans
We have a troop of influential, high-reaching WKD super fans. We are rewarding their loyalty by sending them their very own MIXD creative mailer or branded fridges, to reaffirm their brand love and encourage social sharing on their own platforms.