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#LOVELANSING

Michigan State University

Federal Credit Union

Supports Local Restaurants

BY: CASSADEE JACKSON, KOLT COMMUNICATIONS, INC.

LOCAL BUSINESSES AND RESTAURANTS have been drastically affected since the
novel Coronavirus transpired throughout Michigan. In 2019, small business
contributed to 1,868,885 jobs across Michigan, 243,661 in accommodation
and food services alone. Local businesses have had to change everything about
the way they operate under Governor Gretchen Whitmer’s “Stay Home, Stay
Safe” order.

As a unique way to
support local businesses
and encourage people
to pay kindness forward,
Michigan State University
Federal Credit Union
(MSUFCU) launched the
#MSUFCUEatsL oc al
Giveaway social media
promotion.

“This initiative provided
another way for MSUFCU
to support small businesses
and bring the community
together during this
challenging time,” said
Deidre Davis, MSUFCU
chief marketing officer. “It
was wonderful to see our
members in communities
across the state participate
in this promotion, and it
was also fun to see that many
local restaurants shared,
liked, and commented on
the posts.”

Each participant captured a photo of takeout or delivery from a local restaurant
and shared it in the comments on #MSUFCUEatsLocal posts using Facebook
or Twitter.

Once a photo was shared, participants were automatically entered to win a
$25 gift card. Each winner also received a $25 gift card to pay it forward
to someone else. One randomly selected winner was chosen daily between Giving back to the community is one of MSUFCU’s core values and
April 22 and May 13. During the promotion, MSUFCU had more than 50 part of the “people helping people” philosophy on which credit unions
entries. were founded. The support, membership, and participation of MSUFCU
members contributes to the ability to provide community philanthropy.
“MSUFCU is hosting a similar contest for its employees, but they posted MSUFCU provided a total of $2,100 in gift cards to the community during
their takeout or delivery photos to the Credit Union’s intranet site or on the #MSUFCUEatsLocal Giveaway.
their social media accounts using #MSUFCUEatsLocal,” said Davis. “Fifty-
two entries were submitted by employees. Employees shared they planned For more information about Michigan State University Federal
to use the gift cards to order more from area restaurants and share the cards Credit Union, visit www.msufcu.org or contact Deidre Davis at
with their children’s teachers.” deidre.davis@msufcu.org. n

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