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DIVERISTY AND INCLUSION

The Business Case for a Winning Culture

BY TEDI PARSONS, MANAGING PARTNER, 2B INCLUSIVE, LLC

SUCCESSFUL COMPANIES KNOW THAT DIVERSITY, EQUITY & where talent can share ideas, be open, ask questions and feel valued and welcomed.
INCLUSION (DE&I) are a critical component in today’s fast- Job seekers are looking for a place they can grow and prosper in a welcoming and
paced business world. They understand that DE&I must affirming culture and celebrated for bringing their differences and uniqueness to
be embedded into their company’s overall core values and the organization.
maintained as a reliable business imperative. More than ever
before, attracting top talent is essential to growth. Having Studies have shown that companies who closely mirror the world around them
top talent requires a work environment where individuals improve employee retention and consumer identification, including being better
can obtain an equitable salary, good benefits and thrive in positioned to succeed while often financially outperforming their peers by upwards
a creative space where they are valued for their work and of 35 percent.
differences. Parsons
2b Inclusive’s mission is to ‘Help
Businesses need to be innovative, agile, run lean and have a high spirit of Today’s Professionals Become
entrepreneurialism, which means having a diverse and talented workforce, attracting Tomorrow’s World Leaders’ and
the very best from around the globe. Secure and effective DE&I programs can they do this by providing top-quality
serve as the basis for developing highly talented, long-term associates, clients and professional education and training
customers, suppliers and distribution partners. Top leaders who have proactively programs. The Spring 2020 Diversity
built and consistently fostered a genuinely diverse and inclusive workforce, see Leadership Academy will take place March 11-12. The event is a two-day
DE&I as an investment in the organization and are reaping positive results on impactful diversity education and training program designed for organizations who
their bottom-line and in the overall productivity of their team. They understand want to begin creating or enhancing strong and effective inclusive strategies where
that running the business without a diverse workforce means missing out on the everyone, from those starting on their journey to the seasoned diversity practitioner,
spending power of minority markets. are welcomed and encouraged to come into the conversation.

Creating and implementing a strong DE&I Plan or Strategy builds a safe space For more information, visit: www.2binclusive.com. n

You’re focused on business.

We’re focused on you.

MSUFCU is an approved lender for Small Business
Administration (SBA) financing programs.
With an MSUFCU SBA loan, you’ll enjoy:
• Low rates to save your business money.

• Low down payments to help preserve capital
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• Long-term fixed rates to maximize cash flow.
• Superior service from a dedicated department
to help your business grow.

Contact MSUFCU to apply for an SBA loan today!

517-333-2424 (Option 5)
msufcu.org/business

All loans are subject to credit approval.
Federally insured by NCUA.

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