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FOCUS ON TALENT                                                         FOCUS MAGAZINE  |  OCTOBER 2021


        Michigan Rise: Planting the Seeds for High-Tech Startups



        A                                                       restaurants and provides actionable insights to improve
               program provided by the
               Michigan State University
                                                                back-of-house operations.
               (MSU) Foundation in
        partnership with the Michigan                           Another success story is that of ADHD Online, a leader
        Economic Development                                    in telehealth diagnosis and treatment for attention
        Corporation and the Michigan                            deficit hyperactivity disorder (ADHD), ADHD Online
        Strategic Fund is helping launch                        aims to grow its services to include diagnosis of
        technology startups in Michigan                         other behavioral health issues, such as anxiety and
        and assisting in commercializing                        depression, while continuing to build its network
        innovative technologies. The                            throughout the country.
        Michigan Rise Pre-Seed Fund III
        provides early-stage funding to   Wesley                In addition to pre-seed funding, Michigan Rise provides
        help Michigan high-tech startups gain greater access    several other services to assist companies in which it
        to technology support to reach the commercial market.   invests, including networking, connections to talent,
                                                                strategy, marketing, finance, and deep science support
        “We provide that early necessary gap funding to help    through the team at Spartan Innovations.
        companies get commercial traction and support them
        with value-added services,” said Jeff Wesley, executive   “I am really proud of the team and what we are building
        director, Michigan Rise. “That startup funding is critical   here in mid-Michigan,” said Wesley. “To have the start-
        for early-stage ventures.”                              up ecosystem that we have based in East Lansing is
                                                                a positive thing for the region as we help drive new
        Since its formation in August 2020, Michigan Rise has   innovation, create jobs and expand new commercial
        invested $3.7 million in startup funds to 26 companies   opportunities.” l
        in the high-tech, high-growth arena.

        “Some of the spaces we support are areas that are
        very important to the state of Michigan,” said Wesley.
        “Advanced mobility, advanced manufacturing, IT, life
        sciences, agtech, alternative energy – those areas
        where the state feels there will be great opportunities
        for innovation, job growth, and economic impact here
        in Michigan.”

        Michigan Rise can invest up to $250,000 per company.
        The average investment has been about $140,000 per
        company to date. The pre-seed funding has resulted
        in an additional $100 million in funds that have been
        leveraged through other investments secured by the
        companies.

        Michigan Rise has invested in two companies in the
        past year: Greenmark Bio, based in East Lansing and
        86 Repairs based in Grand Rapids. Greenmark Bio
        recently received approval from the FDA to market its
        first product, a preventative dental care product called
        Lumicare Caries Detection Rinse, as a 510K Class II
        device and plans to begin sales of the product in the
        fall of this year.

        One of Michigan Rise’s earliest investments at the
        height of the Covid-19 pandemic was 86 Repairs.
        Disrupting the $26 billion restaurant equipment repair
        and maintenance industry, 86 Repairs automates
        the end-to-end repair and maintenance process for

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