Page 9 - LRCC FOCUS November 2021

lansingchamber.org MEMBER NEWS

Martin Waymire

Founders Retiring,

New Owners

Announced

artin Waymire, a full-service
public relations and digital
Mmarketing firm with a focus
on public policy, have announced that
PR veterans Josh Hovey, APR, Angela
Minicuci, APR, and Andie Poole, APR,
will assume ownership of the firm
starting Jan. 1, 2022. Martin Waymire’s new ownership team, l-r: Angela Minicuci, Josh Hovey
and Andrea Poole.
Martin Waymire co-founder and partner Roger Martin, including MDHHS and the Michigan Health & Hospital
APR, will be retiring from the firm at the end of the year Association.
after a nearly 40-year career as an award-winning journalist,
public relations practitioner, and business owner. Firm Poole has more than 15 years of communications
partner David Waymire will continue full time at the firm for management experience in the technology sector, higher
another year, with plans to retire at the end of 2022. education, and government relations, and has managed
award-winning social and
“Josh, Angela and Andie, digital media campaigns
along with Vice President for Martin Waymire clients,
Andrea Kerbuski, have from large corporations to
been leading company statewide associations. Her
and client operations work was instrumental in
since the start of this growing Bridge Michigan’s
year and have earned the digital presence, which
respect and trust of our has been crucial in its
growing team and our growing book of clients,” Martin fundraising efforts and ability to reach readers across
said. “We have full confidence that this talented, skilled the state through social media. Poole was also Martin
and experienced team will continue Martin Waymire’s Waymire’s lead consultant on the I Vaccinate campaign to
reputation of excellent work at the highest levels of our boost childhood immunization rates in Michigan.
profession.”
“We are proud and thrilled to take the helm of Martin
Hovey has earned a reputation as an exceptional public Waymire after nearly 20 years of stellar leadership from
relations counselor in nearly two decades managing brand Roger and Dave,” Poole said. “We know we have big shoes
reputation, digital media, community relations, crisis to fill — quite literally — but we have full confidence in our
communications, ballot campaigns, and other strategic experienced team to continue the level of service, expertise
communications services for dozens of clients ranging and passion that Roger and Dave have exemplified
from Fortune 500 companies to local nonprofits. He served throughout their careers.”
as spokesperson and communications director on the
winning 2018 campaign to pass Proposal 1 on the statewide Founded in 2004 in Lansing, Mich., Martin Waymire
ballot legalizing and regulating marijuana for adults 21 and principals and staff have a long track record of effectively
older in Michigan. managing public relations, advocacy, and issue campaigns
for small to large corporations, coalitions and associations
Minicuci led communications for the largest state in industries and policy areas including health care, public
government agency in Michigan — the Department of health, utilities and energy, high tech, insurance, casino
Health and Human Services (MDHHS) — for nearly a decade. gaming, K-12 and higher education, public transportation,
She helped launch Michigan’s I Vaccinate campaign, which telecommunications, local, county and state governments,
in 2020 won a Silver Anvil from the Public Relations Society the beverage industry and more. With a passion for making
of America — the top PR Michigan a better place, Martin Waymire team members
award in the nation. She manages earned media and have won five Silver Anvils – the “Pulitzer Prize” of the public
coalition development related to COVID-19 for several clients, relations world. l

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