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MoneyBall Pro Am Enjoys its Best Year

hen Desmond Ferguson ANNUAL SUMMER EVENT DRAWS RECORD
started the Moneyball Pro
WAm summer basketball CROWDS AND SUPPORTS LOCAL CHARITIES
event 18 years ago he was hoping to
bring an event that would appeal to
players and fans in the basketball-
hungry Lansing region. Ferguson,
a former Lansing Everett, college
and NBA player, knew that unlike
other regions that could feature pro
players at their events, Lansing was
going to center their event around
college players. He pitched the idea
to friend and MSU Coach Tom Izzo
who immediately embraced the
concept. Once MSU players joined the
Moneyball parade, players from other
colleges and universities followed.
Interest has grown through the years,
which Ferguson attributes in part to
being able to have a consistent venue
at Holt High School.

“We used to have it on weekends
when people are gone doing other
things,” said Ferguson. “Once we
changed it to Tuesdays and Thursdays
when there isn’t much else going on lead the Holt Junior Rams youth basketball program.
attendance really picked up.” Bakken is a big supporter of the Moneyball Pro Am
and was instrumental in securing the Holt High School
The recently concluded Moneyball Pro facilities as the venue.
Am enjoyed its best year ever. In the
early years, crowds were often 20 to “Desmond’s Pro Am is an unbelievable basketball event,
40 people. This year’s event regularly but the magic is how the benefits extend beyond
featured crowds between 1,500 to basketball, and event athletics,” said Bakken, who also
2,000 people. Ferguson attributes serves as senior vice president and Lansing market
the higher attendance this year to Ferguson director for Tri Star Trust Bank. “This is a free event for the
excitement in the region around fans, but the concessions are a fundraiser for a variety of
MSU’s incoming freshman class of community non-profit organizations, such as the Holt
Coen Carr, Xavier Booker, Jeremy Education Foundation, Dimondale Arts Council, Lansing
Fears Jr. and Gehrig Normand. SAVE, Community Mental Health, and others. Truly,
everyone wins.”
“When you have a player like Coen
Carr who is a very athletic dunker, it The Moneyball name comes from Ferguson’s successful
is perfect for a summer league and Moneyball Sportswear business. Ferguson has been a
the gym all-star type of feeling,” said big contributor to the region both from his business
Ferguson. “Coen brought similar investments and charitable work. He feels Moneyball
excitement that Miles Bridges did a Bakken is contributing a community-oriented, family-friendly
few years ago. When people come, they may be looking for event that has become must-attend summer fun. As for
the MSU players, but then they also get to see some of the Ferguson’s plan for next year’s Moneyball Pro Am?
other great local talent they haven’t seen for a few years.”
“Keep it rolling, man,” said Ferguson. “Word continues to
Basketball has played a large role in Ben Bakken’s life. At spread. We have people that travel from Ohio, Indiana
6-10, Bakken enjoyed playing against Desmond Ferguson and Illinois plus the state of Michigan. We want to keep
in college. He also coached varsity basketball and helps that going on and have a good fan experience.” l

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