Page 8 - LRCC September FOCUS 2023

MEMBER NEWS FOCUS MAGAZINE | SEPTEMBER 2023

Netvantage Marketing – Standing Ground in an

Everchanging Arena

By: Cionne Casanova, Kolt Communications, Inc.

etvantage Marketing recently
celebrated 15 years in the
Nonline search marketing We deeply appreciate what the Lansing
sphere. The company was originally area has done for us as a business which
formed in East Lansing and eventually
expanded to offices in Grand Rapids has been a hug part of our stability.
and Denver. Netvantage Marketing
was founded by Managing Partners
Joe Ford and Adam Henige. Ford says Lansing market has been to their firm over the years.
helping firms establish a powerful Ford Ford, who is a past board chair of the Lansing Regional
digital footprint has been a key to Chamber, especially appreciates the partnership
their success. Netvantage has enjoyed and the visibility and networking
opportunities the Chamber provides.
“The long and short of it is, we help
brands get ranked higher in search “We deeply appreciate what the Lansing area has done
engines, we specialize in it and have for us as a business which has been a huge part of our
gotten pretty good at what we do,” stability,” said Ford. “We’ve never been one of those
said Ford. companies to say here’s to five to 10 or even to 15 more
years, we just want to get to tomorrow and give our best
One of the other secrets to work each day.” l
Netvantage’s success in what some Henige
may consider a volatile market is the
longevity of their small team of five. Collectively, each of
them has been with the firm for over 10 years, and it’s
their long history with the company that ensures the
work they put out for their clients is only the best.

“When you think of small boutique consulting firms that
would be us,” said Ford. “We know what we’re doing in
our area and aren’t afraid to partner with other agencies
to get the job done. We’ve been pretty fortunate that our
client roster is so diverse whether they be big or small.”
YOUR BUSINESS MATTERS.
Netvantage also makes it clear how thankful they are to
still be around. With concerns of AI (artificial intelligence) CASE Credit Union offers a variety of services
automating the work they do or how people interact with to help businesses achieve success.
searching for information, there is always a worry that the Business Membership features:
company’s work will be viable in the long run. According • Various business checking and savings accounts
to Google representatives, factors such as a company’s • Business Solutions support for cash management and ACH
web analytics and business models can all play a role in • Business loan and credit card options
how the market will shift and how people will search. • Convenient local offices to provide personalized service

Business Membership benefits*:
“At some point, we probably will get replaced but that’s • Free ACH access for the first year
just how technology goes,” said Ford. “Companies will • Complimentary first check order up to $100 maximum
• Mobile deposit capture
still need to communicate at the end of the day though, • Credit card rewards program
so whatever form our firm ends up taking down the line Call 517.393.7710 or email
we’ll be more than ready for.” BusinessSolutions@CASECU.org to learn more.

Though the expansions into Grand Rapids and Denver *Business offer expires 12-31-2023.
Subject to change at any time.
have been a key part of the company’s growth, the Federally Insured by NCUA | Equal Opportunity Lender
Netvantage partners deeply appreciate how good the

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