Page 17 - LRCC May FOCUS 2024

hat better way for the Lansing Regional “Some of our team members have relocated here from
Chamber of Commerce (LRCC) to mark the Grand Rapids and New York City, and this involvement
passage of another busy and productive further deepens our knowledge of, and pride, in the mid-
W year than to bring together business and Michigan region,” said Smith, who’s also an LRCC Board
community leaders for an Annual Dinner. Member at Large.

“Every year, our annual meeting serves as a powerful COMMUNITY SERVICE AWARD
reminder of the collective strength of our business
community,” said Lisa O’Connor, LRCC’s 2024 Board Meanwhile, Phil and Barb Tripp of Tripp’s Collision were
Chair. “It’s a time for celebration, recognition, and a recognized with the Community Service Award for their
recommitment to our shared purpose — a stronger, more legacy as local leaders in both business and philanthropy.
vibrant community.” The family-run business has grown since 1988 from Phil’s
part-time high school job to a thriving vehicle repair
LRCC’s Annual Dinner was held the evening of Thursday, business with locations in Jackson, Lansing, and East
April 25th, at the Lansing Center in downtown Lansing Lansing. According to Jeremy Tripp, community investment
for the first time in a dozen years. Bob Hoffman of the has always been a cornerstone of Tripp’s Collision.
Wharton Center and FOX 47 served as the emcee for the
program. “My dad has always been a firm believer that he’s in the
people business. I think that’s why getting this award
With more than 600 of Greater Lansing’s business and is pretty special to him,” said Tripp, who joined Tripp’s
community leaders in attendance, the event shined the Collision last year to handle strategic outreach. “We
limelight on some of the region’s standouts, including: practice what we preach by investing in the community.”

• Outstanding Small Business: InVerve Marketing Tripp said his parents have always been willing to sponsor
• Community Service Award: Phil and Barb Tripp of community organizations and events, whether it was
Tripp’s Collision their school baseball team or the local Hot Air Jubilee.
• Diversity Star Award, given in partnership
with LEAP: Cinnaire “One of the things that made us successful is knowing
• Legacy Award: Lansing State Journal what matters,” he said.

The event was a celebration of how much the local DIVERSITY STAR AWARD
business community can accomplish when they
collaborate, O’Connor said. Area businesses are increasingly embracing the value
of diversity, equity, inclusion, and belonging (DEIB) in
“Together, we forge connections, advocate for change, their workplaces. Among the local successful stories:
and chart the course for a vibrant future,” said O’Connor, Cinnaire, which earned the Diversity Star Award at the
president of the marketing firm Publicom Inc. “I am Annual Dinner. The LRCC and the Lansing Economic Area
proud to witness the impact of our annual gathering in Partnership jointly created the Diversity Star Award.
energizing and uniting our diverse business community.”
“It’s an honor to be recognized with the Diversity
OUTSTANDING SMALL BUSINESS Star Award for our DEIB efforts,” said Corinne Hyzny,
senior vice president of strategic communications for
Lisa Smith, president of InVerve Marketing, said Cinnaire. “The concept is so critical to us that it is woven
receiving this year’s Outstanding Small Business award throughout our specific long-term business goals,
is a much-appreciated validation that her company is on versus itemized separately.
the right track.
“Studies show that incorporation of DEIB drives the
“Businesses as a whole don’t get a lot of feedback. bottom line for business success, and our success is
Achieving this award is external proof of our success. It rooted in these values.”
means the world to us,” Smith said.
Hyzny said that Cinnaire’s leadership made a commitment
Since 2000, InVerve Marketing has worked to further its in 2016 to begin expanding opportunities for women and
clients’ businesses with expertise in branding, consulting, people of color within the organization. By 2023, 35 percent
and marketing technology. Smith said her team has put of new hires were people of color, and 38 percent were
tremendous effort into scaling and expanding the firm’s female. Overall, Cinnaire estimates more than half of its
services, revenue, and client base. staff is female, and 33 percent are people of color.

She said LRCC has been an invaluable resource for “We believe that integrating DEIB in our organization is a
networking, understanding the local business and journey versus a goal achieved, and we will continue to dig
political landscapes, and leadership training. deeper, learn more, and expand our practices,” Hyzny said.

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