Page 6 - Bridging Courses - Sixth Form

BUSINESS
Learning objective
To design a product suitable for the breakfast cereal market.
Learning outcomes:
By the end of the course students will be able to:
» Calculate: percentage changes, unit costs, exchange rates
» Interpret and use marketing data to inform decision making
» Understand and analyse the existing cereals market
» Understand, analyse and apply market research
» Identify a target market
» Consider the Marketing Mix: price to be paid, distribution and packaging of the cereal
» Devise a marketing strategy to maximise sales
Course materials
All materials for the course will be provided in the form of:
» Teacher led presentations » Articles
» Ted Talks
» Documentaries
Assessment
Pupils to deliver a presentation of their marketing strategy.
Preparation for Sixth Form Bridging Course | Full Course Programme | Summer Term 2020
6
Skills
» Problem solving
» Planning
» Use if IT
» Numeracy and data interpretation
» Case study interpretation
» Application of theories
» Decision making
This course will excite and inspire students who have chosen to take Business at A Level or IB Business Management and is an introduction to topics covered in the first year
of their course. Pupils will learn how to research information using quantitative skills, and then develop ideas based on that information to solve problems. This course will give students an appreciation of the business world, their purpose and why they exist.