Page 25 - Career Development Guidebook (09.03.24)
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MARKETING
CBM MARKETING
An Entrepreneurship major ignites opportunities for innovation and business leadership, equipping students to identify market gaps, develop
strategic plans, and launch ventures. With a focus on creativity, leadership, and strategic thinking, students explore the entrepreneurial
journey from ideation to execution, preparing to thrive in dynamic business environments and drive impactful change.
AVAILABLE ROLES (WHERE) USEFUL RESOURCES
Advertising Agencies: Marketing majors can BrandsVietnam: Frequently updating articles by
work in advertising agencies, where they create industry experts, marketing courses,
and execute advertising campaigns for clients competitions, and job listings.
across different industries.
Advertising Vietnam: Providing high-quality
Retail Companies: Marketing professionals can marketing job listings, ideal for those interested
work for retail companies, managing marketing in credible information about advertising and
strategies for products and services, as well as marketing careers.
customer engagement.
Tomorrow Marketers: An academy providing
Hospitality and Tourism: Hotels, resorts, and training and inspiration for young individuals
travel agencies employ marketing professionals aspiring to pursue a career in marketing.
to promote tourism destinations and services.
Entertainment and Media: Media companies, SPECIAL PROGRAMS/COMPETITIONS
film studios, and entertainment venues with may Unilever Future Leaders' League (UFLL)
have marketing positions related to promotions P&G CEO Challenge
and events. NielsenIQ Case Competition
Young Marketers
Bản lĩnh Marketer
AVAILABLE ROLES (WHAT) Marekting On Air
Digital Marketing Specialist: Implementing Marketing Arena
digital marketing strategies to enhance online Social Pioneers by NEU
presence and engagement, leveraging various
channels for optimal results. INTERNSHIPS/MANAGEMENT TRAINEE
Brand Management Specialist: Developing and Shopee Apprentice Program: A summer
executing strategies to build and maintain a internship program providing valuable
strong brand image, ensuring consistency across professional skills through structured training
all touchpoints. programs and on-the-job learning.
Market Research Analyst: Conducting in-depth Vietcetera Social Media Internship: Vietcetera
market analysis to identify trends, opportunities, has a vibrant team of passionate Gen Z
and consumer preferences, guiding strategic contributors, shaping the platform's reputation
decision-making. as a top content site for Gen Z and Millenials.
Public Relations Specialist: Crafting and Ogilvy Agency: Suitable for those who want to
disseminating impactful messages to maintain a kickstart their career in an agency environment.
positive public image and foster relationships
with key stakeholders. CERTIFICATES
Advertising Account Executive: Collaborating The OMCP Digital Marketing Certification
with clients and internal teams to develop Google Marketing Certifications:
effective advertising campaigns, ensuring Fundamentals of Digital Marketing
alignment between stakeholders. HubSpot email and inbound marketing
Google Ads and Google Analytics
Copywriter: Creating compelling written content
for marketing materials, ads, and campaigns to
drive engagement and conversion for brands.
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