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THI KIEU LIEN
MENTORSHIP PROGRAMME VU

SENIOR MANAGER, MARKET STRATEGY AND

PLANNING FOR THAILAND, MYANMAR AND LAOS
- P&G THAILAND
PROCTER & GAMBLE
YEARS OF EXPERIENCE: > 10 YEARS

INTRODUCTION EDUCATION

Kieu Lien is an expert in FMCG Sales & Marketing with Singapore Management
exposure to business management across channels. She is University (Singapore) & IE
currently working as a Senior Manager, Market strategy and Business School (Spain)
Planning for Thailand, Myanmar and Laos at P&G Thailand.
- Channel’s experty: Traditional trade, Modern Retail, 2016 - 2017
Independent supermarket, Convenience stores, Emerging Master of Business Administration (MBA),
channel & Specialty channel (Baby & Mom) Business Administration and
- Sale and marketing’s expert: Initiative Planning and go to Management, General
market design and execution, category management, Foreign Trade University
Channel management, Trade marketing, shopper marketing,
New product launch and brand building, 2008 - 2012
- Award: (Group Country) CEO Award (Individual -2018), Bachelor's degree, International Economics
(Vietnam) CEO award (team- 2016) and many
awards/Recognition from APAC & Country head on
excellent business delivery results by quarter and by
initiative

Industry Areas of coaching (Remote)

Manufacturing Country knowledge
Sales Industry knowledge and trends
Marketing & Leadership
Communication
Career path planning and progression
Networking
Department Job application and resume writing

Organization/ Project management
Sale/Market strategy/ Advisory and strategic/ critical thinking
Business development/
Trade Marketing