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MENTORSHIP PROGRAMME THAI BINH

(STEVEN)

NGUYEN

CO-FOUNDER AND HEAD OF STRATEGY
FOOD AND BEVERAGE ASSOCIATES (FBA)
YEARS OF EXPERIENCE: > 10 YEARS

INTRODUCTION

Thai Binh is a veteran in the field of Business Management. With more than half a decade’s
worth of experience in administering and developing both international and domestic F&B
chains, he now is Country Manager at Yomie’s Rice x Yogurt, an Australian global yogurt-based
beverage retailer.
Throughout his career, Binh has proven his dedication and determination via numerous
accomplishments. Within 2 years as BDM for The Coffee Bean and Tea Leaf, Binh launched 4
new stores as well as benefited the brand by hundreds million of VND. In his 1 year as GM for

HT Group Vietnam’s Thai Cuisine Line, he expanded its coverage by 20% as well as earned 95%
of revenue target in 2019. Internally, Binh renovated the line’s HR Management and Brand
Assessment for further sustainable development.
As Country Manager of Yomie’s Vietnam, he re-modelled the franchise (in terms of concept and
taste) to fit with Vietnam market, tripled the daily sale volume and succeeded in negotiating

and opening the first sub-franchise store in Hanoi.

Industry Areas of coaching
Hospitality Industry knowledge and trends
Finance & Accounting
Marketing & Leadership
Communication Career path planning and progression
Research Organization/ Project management
Product Development; Explore personal capabilities, How to
develop yourself
Department Advisory and strategic/ critical thinking
F&B Start your own business
Country knowledge
Soft skills