Page 146 - Career Development Guidebook

SECTION 4: INTERVIEWS

How to best answer questions?

Give answers in the STAR technique (Situation – Task – Action – Result) Situation
Situation: describe a situation you were in
Task: tell what you decided to do
Action: describe what you did
Result: tell what happened as a result of your actions Task

Always give real-life examples from your recent roles that demonstrate
your strength
Action
Be Clear – Concise and Focused on each question

Embrace the Culture

Sample: Tell me about a time when you achieved an Result
ambitious goal.

In my previous digital marketing role, my company made the decision to
Situation focus primarily on email marketing and was looking to increase their list of
email subscribers pretty aggressively.

As the email marketing manager, my target was to increase the size of our
Task
email list by at least 50% in just one quarter.

I started by going back through our old blog posts and adding in content
upgrades that incentivized email subscriptions, which immediately gave our
Action list a boost. Next, I worked with the rest of the marketing team to plan and
host a webinar that required an email address to register, which funneled
more interested users into our list.

As a result of those additions to our email strategy, I was able to increase our
subscriber list from 25,000 to 40,000 subscribers in three months, which
Result
exceeded our goal by 20%. Also, webinars have now become a regular event
to boost and maintain our email list.

D. Frequently Asked Questions

Tips for interviewing

Make the best first impression.
Concentrate and show enthusiasm.
Be sincere and confident.
Professional body gesture.
Have eye-contact.
Never badmouth a former coworker or organization in an interview.

146