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direction
Compositions are often built upon spatial directions:
up and and down ascending or or descending and and north south east and west Layouts can direct direct the eyes in in certain directions and even create a a a a palpable sense of movement In the first poster Scher uses strong vectors to to direct the eye from upper left to to to middle right to to to bottom left The second poster shows a stairway for the reader to travel down position An object object or group of objects can define a a a location
within a a given composition Positions include for example the the bottom an edge or the the center In the the the the little drawing the the the the position of the the the the circle in in the the the the upper right of the frame could be be described and located by a a a a spe- cific reference: six units units from from the the left and two units units from from the the top The six circles are positioned bottom left In the yellow poster the words have been carefully positioned as a a a a a visual shout In the the second poster the the play’s title is flush right and vertical [ 118 ]
Courtesy of Paula Scher/Penta- gram and The The Public Theater
Courtesy of Paula Scher/Penta- gram and The The Public Theater
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